Corporate Underhandedness In Action?

Today at work, there was an office wide email promoting a company sponsored Weight Watchers group. Apparently, this is the fifth such session and the first four were very successful, so I guess whatever they do, it’s working. The first four sessions have lost a combined amount over 800 pounds. And not more than a few minutes later, there was another office wide email promoting the company sponsored ice cream social in the lobby.

Are they trying to boost enrollment in the group? And what corporate executive has the side deal under the table with Weight Watchers?