Truth In Advertising? I Don’t Think So.

Perhaps you’re familiar with how breakfast cereals normally work. There is a box with a name brand on the front (or similar generic knock-off) a picture of the cereal in a bowl, and some advertising telling you how good it tastes or how it will help you lose weight or improve your health. Pretty standard, and a system that I’ve never had a problem with. At least the picture on the box has always been accurate.

Until this weekend. Rhiannon bought a box of Kellogg’s Vanilla Almond Special K cereal. It follows the above standard procedure. Everything seems well, and Rhiannon is looking forward to having a bowl of her new cereal.

I hear her open the box, pour some in a bowl, and stop. Silence.

“Come here and tell me if something looks wrong to you.”

What could be wrong with a new box of cereal? I look. “No, it looks just like Special K is supposed to look.”

“Yeah, it’s not just Special K. It’s supposed to have almonds.”

Not a single almond in the entire box. But, the cereal does have a nice vanilla flavor to it. My faith in the cereal system is forever jaded – how can I trust a box again?